Video Production & Storytelling Systems
Employer Brand Story System
HR or talent teams need a repeatable way to capture and activate employee stories.
When to use this offering
Employee experiences often surface in recruiter conversations, team discussions, referrals, internal events, and onboarding moments. Without a structured process for selecting, capturing, and organizing those stories, they rarely become useful candidate-facing content.
Careers content lacks employee voice
Job descriptions, benefits, and culture statements make claims about the experience without showing how employees actually describe it.
Candidate questions go unanswered
Content does not clearly address day-to-day work, career growth, leadership, team culture, flexibility, learning, or reasons employees stay.
Recruiters need better follow-up content
Recruiting teams lack specific stories they can share after outreach, interviews, events, or candidate conversations.
The right employees are not identified
The organization has potential participants but no clear criteria for selecting people, roles, teams, locations, or experiences to feature.
Employee videos feel too general
Existing testimonials sound scripted, dated, or disconnected from current hiring priorities and candidate concerns.
Stories are created as one-off projects
Each interview becomes one final video rather than a reusable group of recruiting assets.
Content gets lost after launch
Videos, quotes, social posts, and interview footage are not organized so HR, recruiters, and employer-brand teams can find and reuse them.
What you get
Deliverables may include employee-story priorities, participant-selection criteria, guided interview prompts, story videos, recruiting cutdowns, careers-page and social content, a campaign-theme map, an organized story library, and a repeatable capture guide.
Employee Story Plan
Candidate Question Map
Employee Selection Criteria
Story Theme Map
Interview Prompt Guide
More Specific Employee Stories
Reusable Recruiting Content
Repeatable Story Capture
Employee Story Videos
Recruiting Cutdowns
Careers-Page Story Content
Social and Campaign Assets
Employer Brand Story Library
Story Capture Guide
What this can include
What an Employer Brand Story System Can Include
Every story system is shaped by hiring priorities, candidate audiences, employer-brand themes, employee availability, recruiting channels, and the questions candidates need the content to answer.
The strongest employee stories aren’t discovered by simply turning on a camera, they’re found by knowing what to look for. For GE HealthCare, we built a structured storytelling process to identify colleagues with meaningful experiences, uncover the moments behind those experiences, and capture them in a way that remained authentic to each individual.
The resulting films reveal different roles, perspectives, career paths, and moments of connection across the organization. But together, they do something larger: they create a growing body of credible employee proof that can help candidates understand what it actually feels like to work there.
Explore a selection of stories from the project below. Each film stands on its own, while together they demonstrate how a thoughtful story system can turn individual employee experiences into an employer-brand resource that keeps creating value.
Best fit
Who an Employer Brand Story System Helps
HR & Talent Leaders
Employer brand, onboarding, and workforce readiness with clarity.
Mid-Market Companies
Right-sized systems and sprints that deliver impact quickly and scale with you.
Marketing Leaders
Content systems and brand authority that attract, engage, and convert.
Enterprise Organizations
Align complex teams, tools, and communications to drive transformation.
Step by step
01
Prioritize
We identify the hiring needs, candidate questions, roles, locations, employee experiences, and employer-brand themes the story system should support.
Hiring-priority review
Candidate-audience mapping
Existing-content assessment
Candidate question identification
Story-theme definition
Role and location priorities
Employee-selection criteria
Employee story plan
02
Capture
We prepare employees through guided prompts and participant guidance, then record specific stories that sound like the individual rather than a scripted testimonial.
Employee nomination and selection
Story-angle development
Guided interview questions
Participant preparation
Production and scheduling plan
Employee video interviews
Supporting workplace footage
Story and accuracy review
03
Activate
We turn the interviews into multiple recruiting assets and organize them so HR, recruiters, and employer-brand teams can use the stories across channels and future campaigns.
Full employee story videos
Recruiting cutdowns
Careers-page content
Social and LinkedIn posts
Quote snippets and captions
Campaign-ready assets
Employer brand story library
Tagging and classification
Reusable story capture guide
Related Services
Related Offerings for Employer Brand, Recruiting, and Storytelling
Employer Brand & Talent Experience
Employer Brand Visibility Audit
Organizations need a clear baseline of what candidates can find, believe, question, or miss when they research the company as an employer.
Employer Brand & Talent Experience
EVP & Employer Brand Strategy
Organizations need a clear employer promise, message pillars, audience guidance, and proof that explain why the right people should join, stay, and grow there.
Employer Brand & Talent Experience
Employer Brand Storytelling
The company has real employee stories but no repeatable way to turn them into recruiting and culture content.
Video Production & Storytelling Systems
Professional Video Production
The organization needs polished video content for brand, sales, recruiting, leadership, or internal communication.
Employer Brand & Talent Experience
Recruiting Content & Candidate Experience Hubs
Candidates need clearer, more useful content around roles, culture, benefits, process, or career paths.
Common questions
What is an Employer Brand Story System?
What problem does this offering solve?
Who is this offering for?
What is included?
How do we choose which employees to feature?
How is this different from Employer Brand Storytelling?
