WHAT WE DO

We design the systems behind better

business outcomes.

We design the systems behind better

business outcomes.

Fluence helps organizations turn strategy, design, technology, and AI into practical systems that improve how people sell, learn, work, and grow.

01

Strategy

We help organizations define where they are going and design the path to get there; from brand positioning and audience insight to AI strategy and digital transformation planning.

  • Brand Strategy + Positioning

  • AI Visibility Strategy

  • Digital Transformation Consulting

  • Experience Audit + Roadmap

  • Opportunity Definition

  • Audience Research + Insight

02

Systems

We design the frameworks, platforms, and infrastructure that make great work repeatable; from enterprise UX and design systems to knowledge platforms and intelligent sales tools.

  • Design Systems + Component Libraries

  • Enterprise UX + Application Design

  • Sales Enablement Platforms

  • Knowledge Capture + Expert Systems

  • Brand Architecture

  • Content Architecture + Taxonomy

03

Scalable Media

We produce the content, experiences, and creative that performs at volume; from campaign design and employee storytelling to AI-augmented production and templatized creative systems.

  • Campaign Design + Production

  • Employee Storytelling + Culture

  • AI-Augmented Content Production

  • Motion + Video

  • Experiential + Events

  • Templatized Creative Systems

BUILT TO WORK TOGETHER

Eight service families.
One integrated partner.

Eight service families.
One integrated partner.

Eight service families.
One integrated partner.

Every engagement begins with a particular need, but complex business challenges rarely stay inside a single discipline. A strategy may need a platform. A platform may need content, communication, and adoption. A brand may need a system that helps people put it into practice.

Our eight service families give clients clear places to begin while allowing the right capabilities to come together around the work. They're focused enough to solve the immediate challenge, yet connected enough to create something that lasts.

CAPABILITIES IN DETAIL

What we actually do, in depth.

What we actually do, in depth.

What we actually do, in depth.

Explore each service family to see the capabilities it includes, the kinds of challenges it addresses, and examples of where we have put the work into practice.

01

Strategy & Transformation

Strategy

Systems

We help organizations clarify complex challenges, align the people responsible for solving them, and turn ambition into an actionable path forward. This work establishes the strategic foundation for what comes next: whether the outcome is a new experience, operating model, platform, communications system, or enterprise-wide change initiative.

S&P Global Ratings

Eclipse

GE HealthCare

• Business, brand, and experience strategy

• Audience, stakeholder, and competitive research

• Opportunity framing and strategic prioritization

• Transformation roadmaps and operating models

• Stakeholder workshops and alignment programs

• Implementation planning and success measurement

01

Strategy & Transformation

We help organizations clarify complex challenges, align the people responsible for solving them, and turn ambition into an actionable path forward. This work establishes the strategic foundation for what comes next: whether the outcome is a new experience, operating model, platform, communications system, or enterprise-wide change initiative.

S&P Global Ratings

Eclipse

GE HealthCare

• Business, brand, and experience strategy

• Audience, stakeholder, and competitive research

• Opportunity framing and strategic prioritization

• Transformation roadmaps and operating models

• Stakeholder workshops and alignment programs

• Implementation planning and success measurement

02

Content, Search & AI Visibility

Strategy

Systems

Scalable Media

We build the content foundations that help organizations become easier to find, understand, trust, and recommend. That includes traditional search, AI answer engines, buyer research, and the structured content systems behind them. The goal is not simply more content, it's stronger authority, clearer signals, and durable visibility wherever decisions begin.

Eclipse

IFF

• Content strategy and editorial architecture

• Search visibility and content opportunity audits

• AI answer-engine and generative search readiness

• Structured content, schema, and entity planning

• Thought leadership and authority-building systems

• Content governance, measurement, and optimization

02

Content, Search & AI Visibility

We build the content foundations that help organizations become easier to find, understand, trust, and recommend. That includes traditional search, AI answer engines, buyer research, and the structured content systems behind them. The goal is not simply more content, it's stronger authority, clearer signals, and durable visibility wherever decisions begin.

Eclipse

IFF

• Content strategy and editorial architecture

• Search visibility and content opportunity audits

• AI answer-engine and generative search readiness

• Structured content, schema, and entity planning

• Thought leadership and authority-building systems

• Content governance, measurement, and optimization

02

Content, Search & AI Visibility

We build the content foundations that help organizations become easier to find, understand, trust, and recommend. That includes traditional search, AI answer engines, buyer research, and the structured content systems behind them. The goal is not simply more content, it's stronger authority, clearer signals, and durable visibility wherever decisions begin.

Eclipse

• Content strategy and editorial architecture

• Search visibility and content opportunity audits

• AI answer-engine and generative search readiness

• Structured content, schema, and entity planning

• Thought leadership and authority-building systems

• Content governance, measurement, and optimization

03

Brand Experience & Design Systems

Strategy

Systems

We translate strategy into cohesive brand experiences that can be expressed consistently across channels, teams, and moments. From visual identity and interaction principles to scalable design systems and governance, we create the shared language organizations need to move faster without fragmenting the brand.

GE HealthCare

IFF

L’Oréal

American Express

• Brand positioning and messaging architecture

• Visual identity and design language development

Experience principles and creative direction

• Digital and cross-channel design systems

• Templates, toolkits, and reusable component libraries

• Brand governance and quality standards

03

Brand Experience & Design Systems

We translate strategy into cohesive brand experiences that can be expressed consistently across channels, teams, and moments. From visual identity and interaction principles to scalable design systems and governance, we create the shared language organizations need to move faster without fragmenting the brand.

GE HealthCare

IFF

L’Oréal

American Express

• Brand positioning and messaging architecture

• Visual identity and design language development

• Experience principles and creative direction

• Digital and cross-channel design systems

• Templates, toolkits, and reusable component libraries

• Brand governance and quality standards

04

Digital Products & Enterprise Platforms

Systems

• We design and build digital products, applications, and enterprise platforms around how people actually work. Our teams connect strategy, user experience, technology, and implementation to create tools that simplify complex processes, support better decisions, and continue delivering value after launch.

PepsiCo // Quaker

S&P Global

Xylem

GAF

• Product strategy, discovery, and requirements definition

• User research, journey mapping, and workflow analysis

• Application, portal, and platform experience design

• Interactive tools, calculators, and configurators

• Prototyping, usability testing, and implementation support

• Analytics, sustainment, and product evolution

04

Digital Products & Enterprise Platforms

• We design and build digital products, applications, and enterprise platforms around how people actually work. Our teams connect strategy, user experience, technology, and implementation to create tools that simplify complex processes, support better decisions, and continue delivering value after launch.

PepsiCo // Quaker

S&P Global

Xylem

GAF

• Product strategy, discovery, and requirements definition

• User research, journey mapping, and workflow analysis

• Application, portal, and platform experience design

• Interactive tools, calculators, and configurators

• Prototyping, usability testing, and implementation support

• Analytics, sustainment, and product evolution

04

Digital Products & Enterprise Platforms

• We design and build digital products, applications, and enterprise platforms around how people actually work. Our teams connect strategy, user experience, technology, and implementation to create tools that simplify complex processes, support better decisions, and continue delivering value after launch.

PepsiCo // Quaker

S&P Global

Xylem

Hyer

• Product strategy, discovery, and requirements definition

• User research, journey mapping, and workflow analysis

• Application, portal, and platform experience design

• Interactive tools, calculators, and configurators

• Prototyping, usability testing, and implementation support

• Analytics, sustainment, and product evolution

05

Enablement Hubs & Communication Systems

Systems

Scalable Media

• We turn complex information into practical systems that help people understand, sell, learn, decide, and act. These experiences bring content, tools, proof, guidance, and communications into one usable environment, giving teams a reliable resource they can return to in the moments that matter.

PepsiCo // Quaker

L’Oréal // SalonCentric

Frito-Lay

GE HealthCare

• Sales enablement hubs and guided selling platforms

• Employee communication and engagement systems

• Knowledge hubs, playbooks, and resource centers

• Training, onboarding, and learning experiences

• Interactive presentations, tools, and decision support

• Content governance, adoption, and ongoing optimization

05

Enablement Hubs & Communication Systems

• We turn complex information into practical systems that help people understand, sell, learn, decide, and act. These experiences bring content, tools, proof, guidance, and communications into one usable environment, giving teams a reliable resource they can return to in the moments that matter.

PepsiCo // Quaker

L’Oréal // SalonCentric

Frito-Lay

GE HealthCare

• Sales enablement hubs and guided selling platforms

• Employee communication and engagement systems

• Knowledge hubs, playbooks, and resource centers

• Training, onboarding, and learning experiences

• Interactive presentations, tools, and decision support

• Content governance, adoption, and ongoing optimization

06

AI Adoption & Change Communication

Strategy

Systems

• We help organizations introduce AI in ways that employees can understand, trust, and put into practice. By connecting use-case strategy, workflow design, governance, communications, and enablement, we help teams move beyond experimentation and build responsible AI-enabled ways of working that can be sustained over time.

PepsiCo

Hyer

Fluence Internal

• AI readiness and organizational opportunity assessment

• Use-case identification and strategic prioritization

• Workflow analysis and AI-enabled process redesign

• Adoption strategy and change communication

• Training, playbooks, and employee enablement

• Governance, measurement, and continuous improvement

06

AI Adoption & Change Communication

• We help organizations introduce AI in ways that employees can understand, trust, and put into practice. By connecting use-case strategy, workflow design, governance, communications, and enablement, we help teams move beyond experimentation and build responsible AI-enabled ways of working that can be sustained over time.

PepsiCo

Hyer

Fluence Internal

• AI readiness and organizational opportunity assessment

• Use-case identification and strategic prioritization

• Workflow analysis and AI-enabled process redesign

• Adoption strategy and change communication

• Training, playbooks, and employee enablement

• Governance, measurement, and continuous improvement

07

Employer Brand & Talent Experience

Strategy

Scalable Media

We help organizations articulate what makes the employee experience meaningful and bring that promise to life across the talent journey. The work connects employer brand, culture, recruiting, onboarding, and internal engagement; creating a more authentic and consistent experience for candidates, employees, and leaders.

GE HealthCare

IFF

American Express

• Employer value proposition strategy and development

• Employee research, listening, and story mining

• Employer brand identity and messaging systems

• Recruitment marketing and candidate experiences

• Employee engagement and culture campaigns

• Onboarding, activation, and talent communication tools

07

Employer Brand & Talent Experience

We help organizations articulate what makes the employee experience meaningful and bring that promise to life across the talent journey. The work connects employer brand, culture, recruiting, onboarding, and internal engagement; creating a more authentic and consistent experience for candidates, employees, and leaders.

GE HealthCare

IFF

American Express

• Employer value proposition strategy and development

• Employee research, listening, and story mining

• Employer brand identity and messaging systems

• Recruitment marketing and candidate experiences

• Employee engagement and culture campaigns

• Onboarding, activation, and talent communication tools

08

Video Production & Storytelling Systems

Scalable Media

Systems

• We create video and storytelling programs designed to produce more than a single finished film. From narrative strategy and story discovery through production, editing, and content extension, we build modular systems that allow organizations to tell richer stories, reach more audiences, and continue using the material over time.

GE HealthCare

L’Oréal

PepsiCo

IFF

• Narrative strategy and story architecture

• Interview planning, story mining, and pre-production

• Live-action, remote, and multi-location production

• Editing, motion design, and post-production

• Modular content, cutdowns, and channel adaptations

• Story libraries, production frameworks, and governance

08

Video Production & Storytelling Systems

• We create video and storytelling programs designed to produce more than a single finished film. From narrative strategy and story discovery through production, editing, and content extension, we build modular systems that allow organizations to tell richer stories, reach more audiences, and continue using the material over time.

GE HealthCare

L’Oréal

PepsiCo

IFF

• Narrative strategy and story architecture

• Interview planning, story mining, and pre-production

• Live-action, remote, and multi-location production

• Editing, motion design, and post-production

• Modular content, cutdowns, and channel adaptations

• Story libraries, production frameworks, and governance

HOW IT ALL CONNECTS

Our best work typically spans more than one pillar.

Our best work typically spans more than one pillar.

Our best work typically spans more than one pillar.

These three pillars are not silos, they’re an operating system. Strategy informs what systems to build. Systems determine what media to produce. The work always feeds back into strategy, creating acumen that compounds over time.

Where to Start

Not sure which capability fits your situation?

Not sure which capability fits your situation?

Not sure which capability fits your situation?

Most engagements start with a conversation about the business challenge, not necessarily a predefined service scope. Tell us what you're trying to solve and we'll point you in the right direction.

"We need to modernize how our sales team presents."

Start with Sales + Employee Enablement. We create digital selling tools, guided content systems, and field-ready experiences that help teams sell with more confidence and consistency.

"We need to understand how AI sees our brand."

"We need to tell a better story about who we are."

"We need a digital tool that people will actually use."

"We built something but it's not being used."

"We need a partner who can think and make."

Let’s Get Started

Have a challenge that doesn’t fit neatly into a box?

That is often where our best work begins. Tell us what you are trying to solve.

Let’s Get Started

Have a challenge that doesn’t fit neatly into a box?

That is often where our best work begins. Tell us what you are trying to solve.

Let’s Get Started

Have a challenge that doesn’t fit neatly into a box?

That is often where our best work begins. Tell us what you are trying to solve.